As Creative Head at Project 810, Vritima Wadhwa helps reinterpret traditional design principles in the modern vernacular.
How do you create memorable spatial experiences?
VW: A space isn’t only created by putting materials and tangible objects in space. All senses must be awakened when one enters a space. Details do not only lie just in the joineries of materials but in the touch of suede, the texture of limestone, bass of the guitar, and the smell of deodar. These senses are just as important as how we see the object with our eye.
What is the story behind Project 810?
VW: Over the years I collaborated with and worked under several recognized architects, designers and patrons of art in Delhi and Ahmedabad. Working with them not only helped me understand the subtle nuances of the intentions behind their work but their way of working inspired me deeply as an individual. These stints at some of India’s most inspired design environments helped me formalize the studio in New Delhi. It grew from a small and empty workplace in my basement with one intern to a team of 10 people in just two years.
Project 810 today is a design collaborative inspired by the world and rooted in the contemporary Indian context. We are dedicated to creating memorable spatial experiences across sectors and are driven and inspired by the chase for perfection and attention to details. Our team includes interior designers, furniture designers, product designers and architects.I believe Project 810’s core strength lies in the flexibility and expertise in handling projects across scales - from minute furniture details to large interior-architecture spaces. Being a holistic design practice, the studio follows a strong process driven approach - from thorough research to effective, experience centered design.
What is the role of traditional craft techniques in the contemporary Indian design context?
Diese Geschichte stammt aus der POOL 94-Ausgabe von POOL.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der POOL 94-Ausgabe von POOL.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
A Legacy Continues
Leveraging the success of his family's export business, Naman Jain is focusing on creating a retail presence in India
Creating KAIRA
Long fascinated by Indian fabric, Nikita Gupta has launched an attractive line of contemporary apparel in traditional block prints
Stories faces tell
Aditya Narula dabbled in various vocations before he realized portraiture was the best way to express the fascinating complexities of the people he encountered along the way
time tested DESIGN
Surrounded by art and architecture as a child, Sarah Sham went on to take the family antiques business in a new direction through her interior design venture
DANGEROUSLY DELICATE
Kavya Potluri's attention to minute detail is what sets her intricate and unconventional jewelry apart
music as muse
A multidisplinary visual artist, Aaron Pinto, also known as Kidsquidy, has had an interesting journey that started with MTV and has him now working on everything from music videos to stage design
DEVELOPING A DISCOURSE
Documentary photographer Taha Ahmad believes his work has a greater purpose than merely being admired by a select audience for its esthetic value. It's when people are able to see the underside of society and understand the prevailing social injustice that the work tries to reveal that it is truly worthwhile.
Tiny little Stories
Creating miniature worlds allows Ruchika Nambiar to continue to play childlike games of make-believe
The Richness Of Handmade
Amit Vijaya and Richard Pandav are committed to bringing together many hands and hearts through their clothing label ‘amrich’
The perfect balance
Aniruddh Mehta is as much graphic designer as visual artist, and he tries to do justice to both through his work at Studio Bigfat