LIFESTYLE PHOTOGRAPHY

Professional photographer Jordan Banks takes us through the process of capturing unique lifestyle images, and keeping clients happy

- Jordan Banks

Lifestyle is a genre of photography that simply aims to capture real-life situations in an artistic manner, producing the perfect representation of a scene in a natural way, reflecting everyday emotions whilst also including elements of the surrounding environment that contribute to the story. Traditionally, lifestyle photography is thought of as a style of relaxed and natural portrait photography but, for me, the perfect lifestyle photographer would generally be required to combine various disciplines of photography, including classic portraiture, photojournalism and landscape/ cityscape photography.

Over the coming pages, I’ll take you through my process of producing original, unique and powerful lifestyle imagery – from the prep work to the shoot and, finally, the delivery and presentation of your work – to produce lifestyle images that will blow your clients away.

PLANNING YOUR SHOOT

Before you pick up your camera, some advance planning and a storyboard will help both you and your client understand the brief

Prior to undertaking any shoot, I like to have a meeting with my clients to brainstorm, and produce a brief and a creative direction that we all agree on. To produce the type of images my client requires, I need to be sure that I fully understand their requirements.