What is design thinking? Chooake Wongwattanasilpa is a subject matter expert who sheds light on it and draws parallels with what architects do.
These days, it seems like the words “design thinking” are on everyone’s lips.
According to design firm IDEO, it “encourages organisations to focus on the people they’re creating for and leads to human-centred products, services, and internal processes”.
One organisation that is an advocate of it is DBS Bank. Five years ago, it hired Chooake Wongwattanasilpa to helm the user experience and design division, which employs the concept as its main tool to solve problems particularly in the online space.
Under his charge, the department has burgeoned from two to 50 today – illustrating the importance of design thinking to the bank.
“It is about how things work and how people feel when they interact with something,” says Chooake, who also spoke on the subject at the Design Education Summit organised by the Design Singapore Council in November last year.
“We have a step-by-step process where we discover, define, design and develop.”
If all this sounds familiar, it is.
Diese Geschichte stammt aus der Issue 108-Ausgabe von d+a.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Issue 108-Ausgabe von d+a.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Home Is Where The Heart Is
A vacation house is reimagined for a multi-generational family to gather for holidays in the bucolic setting of Yongjia in Zhejiang, China.
the natural balance
Inspired by the serene beauty of dewdrops, the Antao Collection by Villeroy & Boch transforms bathrooms into wellness sanctuaries, combining sustainability with timeless elegance.
inspiring creativity and exploration
The new Hafary House at Lavender reflects the brand’s vibrancy and innovation, as well as provide an inspiring and engaging space for customers.
balancing act: nature and humanity
In this inspiration-led series, we asked Jay Liu and Alex Liu, co-founders of Right Angle Studio, to dream up a unique interior concept using mainly items from Space Furniture.
rethinking, remaking, reframing
Aoki Akio, the founder of DESIGNART TOKYO discusses the importance and legacy of Tokyo's eminent art and design event, particularly for young creatives.
rebuilding communities
Shift2024, the much-anticipated conference returns with a stellar line-up of prolific architects making their mark in Asian urban design.
unparalleled italian craftsmanship
Filippo Arnaboldi, Chief Executive Officer of Frette, tells us how this luxury lifestyle Italian brand is moving forward with times yet not forgetting about its existing legacy.
where the mountain meets the sea
This bespoke hillside residence features modern design elements, natural touches, and panoramic ocean views.
tailored for the curious explorer
The new Alma House at the New Bahru enclave reflects the collaborative spirit of a school environment.
tranquil sanctuary
The recently launched Banyan Tree Higashiyama Kyoto, designed by Kengo Kuma, fuses traditional Japanese architecture with modern elegance.
