Mahindra & Mahindra plans to aggressively ramp up investments for its Farm Equipment Sector (FES) this fiscal.
"We are putting our money where our mouth is and, starting April 1, are doubling down on our resources in terms of people and money. We want to scale up the whole farm machinery game because we believe that the country can benefit a lot from this transition," says Hemant Sikka, President, FES.
The R&D Centre for farm mechanisation in Mohali, Punjab is now headed by R Sundararajan, who has spent some years in Finland, working as Chief Operating Officer for Sampo Rosenlew, the company in which M&M has a near 80 percent stake. According to Sikka, this shows "our full commitment" to the global centre of excellence (COE) network that has been created over the years.
"Sundararajan has huge knowledge from his domain expertise there and will now be responsible for doing this whole global COE and R&D development," he adds.
Additionally, M&M's new global COE centre is coming up in Ankara, Turkey, where hiring has resumed in a big way again under Sundararajan.
"He will be responsible for global R&D for farm machinery. The Turkey operations also report to him. We have already hired people and a few more will come in over the next 3-4 months. Everybody reports to Sundararajan including the heads of all the COES," continues Sikka.
M&M also intends to increase its exports of farm machinery products from India. "We will continue to do more and more exports from India but in the spirit of Atmanirbhar Bharat, whatever we make in India will be for India and exported out of India," he says.
The other piece of “good news" on exports relates to the recent shipment of 18 sprayers from Nashik to Brazil.
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