We Chat With The Ducati’s Boss-Man About The Iconic Brand's History And Future
This is the tenth edition of the World Ducati Week. How does it feel?
CD: It’s very special because it is the tenth anniversary. The first one was in 1998 and actually, it was 20 years ago. When I look back, the company now is very different from what it was 20 years ago. Far bigger, but more than that, it’s much more international. In terms of markets, we have India, China, Thailand and Brazil. We are really a global company even if we are still medium sized – because it is still 1,600 people and 740 million Euro turnover. The product range is also much wider. Back then, Ducati was only sports bikes. Now, we have sports bikes, touring bikes, enduro bikes, the Scrambler and also cruisers.
TG: What has changed in the Ducati buyer from 1998 to 2018?
Diese Geschichte stammt aus der September 2018-Ausgabe von BBC TopGear India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der September 2018-Ausgabe von BBC TopGear India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
The Next Great Family MPV?
“Whoa, that’s a nice-looking Minivan!” Said no one ever.
MG COMET
A LOT OF PEOPLE HAD THOUGHT THIS CAR TO BE COMPLETELY useless when it came out.
BMW i7
WHEN THE i7 PULLED INTO MY GARAGE AND PARKED ITSELF next to the Mercedes EQA and the MG Comet, it just struck me that this is how the future will be.
SPECIAL RELATIONSHIP
McLaren's finest faces off Corvette's nat-asp swansong as the Brits and the Americans square up... in a Spanish playground. Expect fireworks
NEXT LEVEL
Thought the 750S was fast? The McLaren P1's successor - the W1 is ready to spread its wings
MANUAL LABOUR
Two cars from opposite ends of the performance spectrum with one crucial thing in common...
PRO VS SLOW
At last, we have our hands on the Valkyrie. But is its performance only accessible for the pros... or can anyone enjoy it?
THE OUTBURST OF OFFROADING
The high-volume market is a point of interest for all manufacturers here in India.
THE BATTLE OF CRUISER-COMMUTERS
WHO DOES THE BEST COMMUTER WORK WHILE NOT BEING A TRUE COMMUTER MOTORCYCLE?
LEAVING EVERYTHING ON THE TRACK
FT. YMRP ROUND 3 From being second, I DNF'd from the race on the last corner
