Data Holds The Key

CV makers are tapping data to address the exacting needs of their customers.

Kartar Singh pulls his truck into a lay-by and dials the call centre for help. His truck is seeming to lose power. It is accompanied by an abnormal noise emanating from the engine compartment. Since it is a BSVI truck, he is not at all keen to show it to a road side mechanic. The person at the other end of the line advises Singh to drive the truck slowly, albeit in the limp mode to the nearest service station, which is luckily some 20 kms away. For Singh, who has been driving trucks for the last 15 years, it is different experience. To call the company helpline for support is part of a process of reinventing himself. It is the same for Singh when it comes to topping up the AdBlue tank of his BSIV 37-tonne truck. At the other end, the ability to connect with clients 24x7 is driving a change in how CV makers operate. Amid an environment where truckers are familiarising themselves with the use of new technologies like different driving modes, AMT and others, it is activities like predictive maintenance that are proving to be a crucial link in staying loyal to a brand.