MAN Trucks India is conducting a five-truck expedition spanning 9000 kms and 22 days to build brand equity.
MAN Trucks India flagged offfive CLA EVO trucks from Pune, Kochi and Dhanbad simultaneously as part of an expedition to create brand awareness and celebrate the company’s 11 years journey in India. Painted in a custom colour of blue with attractive stickering, the trucks will travel 9000 kms across India to drive home the message of performance and value of the CV major’s haulage range has come to offer. Present in the 16- to 49-tonne haulage segments with a market share of under five per cent, MAN Trucks India has chalked out the route of the expedition trucks such that they will demonstrate superior load carrying capability across different terrains, and reflect on low ownership cost. Halting at transport nagars, dhabas and MAN dealerships to interact with truckers, fleet operators and customers, the five trucks will return to MAN plant at Pithampur on December 12, 2017. Activity is also planned at Pithampur as part of a comprehensive plan to create greater brand awareness under the leadership of Joerg Mommertz, the new chairman and managing director of MAN Trucks India.
Diese Geschichte stammt aus der December 2017-Ausgabe von Commercial Vehicle.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der December 2017-Ausgabe von Commercial Vehicle.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Tesla Robotaxi plans face scrutiny
Tesla’s investors are set to question CEO Elon Musk on the company’s robotaxi plans during its quarterly earnings report, after a hyped reveal without key details led to a dip in shares.
Open Telematics software
Cummins has partnered with Bosch Global Software and KPIT to launch Eclipse CANought, an open-source project for commercial vehicle telematics under the Eclipse Software Defined Vehicle initiative.
SML Isuzu Annual Dealer Conference 2024
From 13th to 17th September 2024, SML Isuzu Ltd hosted its Annual Dealer Conference in Dubai. The event brought together 70 pan-India domestic and Internal dealers, creating a platform for strategic discussions and unveiling the Annual Operating Plan (AOP).
District Version of PMGatiShakti National Master Plan for 27 aspirational districts
Union Minister of Commerce and Industry, Piyush Goyal, launched the district version of the PM GatiShakti National Master Plan for 27 aspirational districts, marking the third anniversary of the PM GatiShakti initiative.
The Best Of Automechanika Frankfurt 24
The 27th edition of Automechanika Frankfurt got underway, marking the return of the largest B2B aftermarket trade fair for the global automotive industry, writes Ashish Bhatia.
64th SIAM Annual Convention
The 64th SIAM Annual Convention focused on mobility strategies for advancing the industry. The eyes are on a sustainable future by 2047, writes Richa Tyagi.
Commercial Playsets
Even as the Indian automobile industry touches new heights and innovations, it is the commercial mobility play sets that continue to be a major draw. It is a good starting point for the next generation, writes Prajakta Chavan Rane from her plant sojourn.
Transforming India's Roads - The Urgent Need For Commercial Vehicle
The CV sector, a cornerstone of India's economy plays a pivotal role in driving growth and serving as the backbone of the logistics industry, writes Chidambaram Balaji, Regional Product Line Leader (India) Chassis Control, ZF India.
NAGPUR-MUMBAI SAMRUDDHI EXPRESSWAY FOR TRANSPORTERS
The Nagpur-Mumbai Samruddhi Expressway, a transformative project in Maharashtra, promises to enhance connectivity and spur economic growth. Upendra Kasbekar checks the on ground progress.
Elevating Customer Value Proposition
Guru Ram Das Body Builders has significantly evolved to enhance the customer value proposition. It has adeptly adjusted to the changing commercial vehicle market, writes Ashish Bhatia.
