The Wonder Women

THE WONDER WOMEN OF THE CV INDUSTRY CONTINUE TO MAKE THEIR PRESENCE FELT WITH EXEMPLARY COMMITMENT AND WILL TO DELIVER AGAINST THE ODDS. OUR OWN, DEEPTI THORE LOOKS AT THEIR GROWING STATURE ACROSS THE BOARD.

- DEEPTI THORE

Breaking all stereotypes, women today no longer just occupy desk jobs. They are capable of managing jobs equivalent to their male counterparts, be it a desk or a back office job, manager level job or a heavy-duty labour job. While working in the automotive industry was earlier considered to be 'no women land' in India and globally, the statistics is slowly estimated to change. According to a McKinsey Global Institute report, currently only 25 per cent of India's labour force is female." The same situation exists in the automobile industry as well. Gender diversity has certainly improved over the years, right from the blue collars to white collars, but the gap remains quite substantial and needs to be filled. Many OEMs, logistics companies, fleet owners, tyre service providers among others from the commercial vehicle segment are looking at changing this picture as it provides much more opportunities to the organisations. These include the likes of Tata Motors, Ashok Leyland, OLA, V-Trans and Schwing Stetter.

Women clearly bring a lot of value on several parameters including a great eye for quality and detail orientation, skilled to work on shop floors, bring discipline to the workplace and take key decisions. Speaking about women empowerment, Charlene Ede, Head of Corporate Communications, Daimler India Commercial Vehicles (DICV) stated, "Having a diverse workforce brings in new perspectives that can spark creativity and innovation." "It also encourages and fosters a culture of confidence that improves discipline, quality, and output among the existing workforce, she added further. "Women are naturally better managers, people-oriented and good at multitasking, which puts them at a preferred place for some of the corporate functions," opined Mahendra Shah, Managing Director & CEO, V-Trans (India Ltd.)

ADOPTING DIVERSITY