A Drive To Remember
MOTORINDIA|November 2019
A fascinating variety of roads, trucks, drivers and their gripping narratives from all walks of lives are encountered by Dhiyanesh Ravichandran on a 15-day, 2,736-kilometre circuit drive in a truck from Delhi to the Himalayas. In this epilogue piece on JK Tyre ‘Happiness Truck’ campaign by MOTORINDIA, supported by Lumax as lighting partner, he recounts the sheerness of diversity in terms of topographical expanse and trucking cultures, while coming to terms with the everyday struggles of truck drivers on roads and a self-realisation that they deserve much more respect for what they do
Dhiyanesh Ravichandran
A Drive To Remember
“Travel isn’t always pretty. It isn’t always comfortable. Sometimes it hurts. It even breaks your heart. But that’s okay. The journey changes you; it should change you. It leaves marks on your memory, on your consciousness, on your heart, and your body. You take something with you. Hopefully, you leave something good behind.”

So said famed travel documentarian Anthony Bourdain, who nailed it down rightly in stating why every trip is life-defining. The time when we at MOTORINDIA sat down to contrive what would later take shape as the ‘Happiness Truck’ campaign, little did we know that we would accomplish much more than what we had intended, to the extent that all the surprises, revelations, wisdom and grasp of the reality we picked up on the way has bettered our perspectives on trucking.

In fact, the experiences gained will even shape how we write about trucks and truckers in the future. Well, the bucket list of the HT campaign included taking a truck to the formidable Himalayas, encouraged by the fact that hundreds of truckers get there every year, via quick detours to all major trucking towns on the way and then engage the stakeholders for happiness and awareness as well as help better their lives and the industry. We did deliver on all those fronts, but what we took back with us – professional learnings and personal experiences, together with a sense of satisfaction – seems way more praiseworthy and noble than what we left behind!

Diese Geschichte stammt aus der November 2019-Ausgabe von MOTORINDIA.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der November 2019-Ausgabe von MOTORINDIA.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS MOTORINDIAAlle anzeigen
ATS ELGI launches new range of equipment for CV segment
MOTORINDIA

ATS ELGI launches new range of equipment for CV segment

GARAGE EQUIPMENT

time-read
3 Minuten  |
July - August 2021
VECV delivers 50 CNG buses to PMPML in Pune
MOTORINDIA

VECV delivers 50 CNG buses to PMPML in Pune

VEHICLE ZONE

time-read
2 Minuten  |
July - August 2021
Lucas TVS chosen as one of India's best workplaces in auto industry
MOTORINDIA

Lucas TVS chosen as one of India's best workplaces in auto industry

The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees

time-read
2 Minuten  |
July - August 2021
JAMNA AUTO launches new trailer air suspension, bullish on market success
MOTORINDIA

JAMNA AUTO launches new trailer air suspension, bullish on market success

Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian

time-read
4 Minuten  |
July - August 2021
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
MOTORINDIA

Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management

It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics

time-read
4 Minuten  |
July - August 2021
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
MOTORINDIA

ZF to invest Euro 200 million as part of ‘Refresh India' strategy

ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.

time-read
1 min  |
July - August 2021
Chasing records, making roads, with Tata trucks
MOTORINDIA

Chasing records, making roads, with Tata trucks

Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.

time-read
4 Minuten  |
July - August 2021
IPL-Shaw JV for DEF solutions takes flight!
MOTORINDIA

IPL-Shaw JV for DEF solutions takes flight!

Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”

time-read
2 Minuten  |
July - August 2021
What COVID has taught the resilient auto retail industry
MOTORINDIA

What COVID has taught the resilient auto retail industry

In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience

time-read
5 Minuten  |
July - August 2021
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
MOTORINDIA

“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta

Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.

time-read
7 Minuten  |
July - August 2021