DRIVER TRAINING Native language please!
MOTORINDIA|June 2021
In the field of driver training, it is noticed that the ease and expressional confidence that drivers enjoy in their native language is usually far superior to what they have in a different language, says Raghuram Sharma
Raghuram Sharma
DRIVER TRAINING Native language please!

Austrian-British philosopher Ludwig Josef Johann Wittgenstein once put it: “The limits of my language mean the limits of my world.” Language has a vital role to play. But for my own experience, I too wouldn’t have bought this premise. I was shifted from Jamshedpur to Chennai. I remember the days when I was amid the gathering of those whose mother tongue was entirely different from mine and there was no common linguistic bridge between us. That was the perfect litmus test. Blank stares and derisive smirks greeted me, making me miserable. Think of the challenge when you are on the road in a territory where your felicity with your native lingo has no relevance.

And you want to order food at the roadside eatery, whose menu card is all Greek and Latin for you, simply put, ignorance about the printed language. I can well imagine the plight of our South Indian truck drivers when they travel across the rest of the country. There must be a hapless feeling of being left in the lurch as a result of the absence of familiarity with the commonly spoken language in those parts of the nation. The challenge assumes a gigantic proportion when you must communicate with a group of truck drivers on various issues impacting their lives while they are on the move or waiting for unloading the consignment. As a trainer, I had to contend with such a scenario recently.

Diese Geschichte stammt aus der June 2021-Ausgabe von MOTORINDIA.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der June 2021-Ausgabe von MOTORINDIA.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS MOTORINDIAAlle anzeigen
ATS ELGI launches new range of equipment for CV segment
MOTORINDIA

ATS ELGI launches new range of equipment for CV segment

GARAGE EQUIPMENT

time-read
3 Minuten  |
July - August 2021
VECV delivers 50 CNG buses to PMPML in Pune
MOTORINDIA

VECV delivers 50 CNG buses to PMPML in Pune

VEHICLE ZONE

time-read
2 Minuten  |
July - August 2021
Lucas TVS chosen as one of India's best workplaces in auto industry
MOTORINDIA

Lucas TVS chosen as one of India's best workplaces in auto industry

The certification was done by The Great Place to Work Institute which works with the purpose of giving companies an opportunity to benchmark their practices that make every workplace unique for employees

time-read
2 Minuten  |
July - August 2021
JAMNA AUTO launches new trailer air suspension, bullish on market success
MOTORINDIA

JAMNA AUTO launches new trailer air suspension, bullish on market success

Understanding the pulse of the Indian customers, drivers and operating conditions, the home-grown company has come up with an ‘Indian product for Indian roads at Indian price’, reports N. Balasubramanian

time-read
4 Minuten  |
July - August 2021
Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management
MOTORINDIA

Bridgestone drives Saabri Logistics' advancement with top-notch end-to-end tyre management

It is never easy for a fleet operator to strike the right balance between tight revenues and rising fuel and parts’ costs. However, if chosen wisely, important elements such as tyres can help in business advancement. Rajesh Rajgor finds this to be true in the case of Saabri Logistics

time-read
4 Minuten  |
July - August 2021
ZF to invest Euro 200 million as part of ‘Refresh India' strategy
MOTORINDIA

ZF to invest Euro 200 million as part of ‘Refresh India' strategy

ZF has announced a significant investment of around Euro 200 million as part of a strategic consolidation of its business domains with renewed impetus to drive growth in the Indian market over the next decade.

time-read
1 min  |
July - August 2021
Chasing records, making roads, with Tata trucks
MOTORINDIA

Chasing records, making roads, with Tata trucks

Jagdish Kadam, Chairman & Managing Director, Raj Path InfraCon shares details with MOTORINDIA about striving to create a world record for the longest road constructed in 24 hours, his company operations, and his fruitful association with Tata Motors.

time-read
4 Minuten  |
July - August 2021
IPL-Shaw JV for DEF solutions takes flight!
MOTORINDIA

IPL-Shaw JV for DEF solutions takes flight!

Commenting on this development, Gautam Venkataramani, Director, IPL Shaw Solutions India, said, “India Pistons Limited’s customer experience, local manufacturing strength over 60+ years with research and development and application engineering expertise will be used to provide DEF system solutions with light-weighting, performance-oriented approach leading to CAFE focus.”

time-read
2 Minuten  |
July - August 2021
What COVID has taught the resilient auto retail industry
MOTORINDIA

What COVID has taught the resilient auto retail industry

In this special Guest Column, Vinkesh Gulati, President, Federation of Automobile Dealers Associations (FADA), shares his observations and views on how the Indian automotive retail sector has weathered the COVID storm and the key learnings and takeaways from the experience

time-read
5 Minuten  |
July - August 2021
“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta
MOTORINDIA

“Cautiously optimistic on growth as COVID continues, emphasis on strong exports and aftermarket” - Vinnie Mehta

Contributing more than 6% to the nation’s GDP as per reports in April 2021, the Indian automotive industry in its entirety provides employment to about ‘37 million people’.

time-read
7 Minuten  |
July - August 2021