GO EXTRA CAMPAIGN Hitting the highway in Central India

Energy is always in motion — and the good news is that you get to decide the direction. Let yourself sink slowly into the quick sands of the Go Extra campaign, leap out of the fog and on to your upward path, eager to embrace the winding road. It’s time you choose boldness. It’s time you choose to begin. We bring you the first leg of the pan-India campaign of travelling in a truck to create awareness about Bridgestone V-STEEL Mix M721 – the 15% extra mileage tyre – and a host of other class-leading products for the CV fraternity

- Shiv Arora

Hold on to your seat belts tightly! We are going on a rollercoaster ride across national and state highways filled with so many turns, ups, and downs but in all great fun. The Go Extra campaign, an initiative by MOTOR INDIA, was powered by Bridgestone India as Title Partner, Ashok Leyland as Trucking Partner, Delux Bearings as Bearing Partner, Jamna Auto as Suspension Partner, and Excelite - DH Lighting India as Lighting Partner. The prime focus of the campaign was to create awareness about the all-new Bridgestone V-STEEL Mix M721 – the 15% extra mileage tire – along with solutions from all partner brands with the main aim of helping fleets reduce the total cost of ownership (TCO), and making the lives of drivers, operators, and mechanics easier and better. During this entire journey, encompassing more than 8,500+ km and 35+ locations, the truck traveled on national and state highways, covering and impacting major transport hubs, truck fleets, tyre dealers and truck drivers.