TATA MOTORS sets stage for customer success in BS-VI era

Leading the medium and heavy commercial vehicle industry with 40,000+ BS-VI trucks, tractors and tippers

Tata Motors, India’s largest commercial vehicle manufacturer, has used the BS-VI migration as an opportunity to upgrade and holistically reimagine the entire product portfolio and not just comply with emission standards. We take a closer look at the M&HCV range to tell you how.

Indian CV industry’s BS-VI journey

Bharat Stage VI, enunciated from April 1st, 2020, entailed a new way of doing business for all industries alike. Compounded by the Covid-19 pandemic, lockdowns, and fraught business environment, an industry as deeply integrated to the economy as commercial vehicles (CV) having both forward and backward linkages was facing acute challenges. Labor shortages at industrial sectors, unutilized fleets, driver reluctance, strained financing, and freight scenes, and nationwide uncertain road transport regulations led to CV OEMs and dealers hardly doing any business in the first two months of the fiscal. Amidst such circumstances, it was on CV OEMs to play a key role in building the business roadmap for the road transport industry and enable it in getting back on track.

Tata Motors thus came to the fore to create a new business spectrum for the shaken CV fraternity where customers from each segment found meaningful reasons to invest in BS-VI CVs. With a clear objective of reducing the Total Cost of Ownership (TCO) for customers in the BS-VI regime, a humongous challenge worldwide, Tata Motors’ BS-VI products and solutions along with service offerings have been comprehensively designed to perform at a level that sustainably leads to higher operating profits than BS-IV*.

The Brand Promise: Power of 6