IT HAS BEEN 50 years since an overwhelming passion for motorsports led to the creation of Mercedes-AMG, a unique marriage of extreme performance with dynamism
A two-man operation that became an automobile revolution. A partnership that redefined performance motoring for years to come. The letters may number three, but the magic has lasted for over half a century, and is likely to last forever with its powerful portfolio. A for Aufrecht, M for Melcher (the founders) and G for Großaspach (the factory location) — these three letters and the names behind them led to the creation of what we know today as Mercedes-AMG.
The Start
In the 1960s, two engineers – Hans Werner Aufrecht and Erhard Melcher – were working on the 300 SE racing engine in the Daimler-Benz Development department. Unfortunately, for certain reasons, the company discontinued motorsport activities; that, though, did not deter the duo, who spent many hours in the former’s house in Grossaspach further honing the performance of the engine. Come 1965, and a Daimler colleague – Manfred Schiek – took part in the German Touring Car Championship with the 300 SE engine, and went on to win 10 times!
Aufrecht, though, wanted to offer road-going vehicles modelled on the successful racing car. In 1966, he moved out from Mercedes-Benz, persuading Melcher to join him in a shared business, which was founded in 1967 as the “Aufrecht Melcher Großaspach Ingenieurbüro, Konstruktion und Versuch zur Entwicklung von Rennmotoren” (“Aufrecht Melcher Großaspach engineering firm, design and testing for the development of racing engines”). And the rest, as they say, is history!
Roaring Reputation
Diese Geschichte stammt aus der July-September 2017-Ausgabe von Mercedes-Benz India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der July-September 2017-Ausgabe von Mercedes-Benz India.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Riding With The Rain
Ardent travellers Priyanka Jena and Tanveer Taj, along with their four-legged furry friends, embark on a fun-filled monsoon drive to the Phansad region of Maharashtra in a Mercedes-Benz GLE
Nice Swing
Mercedes-Benz is a major golf sponsor both in Germany and abroad, and with good reason. The biggest events of the summer and a plea for the green sport
In The Business Of Art
Balancing her family business and her love for art, entrepreneur and artist Akshita Gandhi says that hard work and passion have brought her success
Intelligence Redefined
Mercedes-Benz launches the new E-Class in India with BS VI-compliant engines. It's the perfect combination of responsible luxury and intelligence for a higher purpose
Federer - The human superstar
Roger Federer is one of the best tennis players of all time. It’s easy to believe he has achieved world fame with ease and humility. But is that really the case? Our author spent a day with the Swiss star on the set of a shoot in Dubai – and came back inspired
The Performance Life
Life without performance? Quite unthinkable, if your car comes from the venerable stables of Mercedes-AMG. The new compact luxury models from the marque swear by this credo
The Art Of Chocolate
Chocolate becomes a work of art when, from the bean to the bar, a single manufacturer oversees every step, transforming it into something very exclusive and supremely luxurious.
S-class of Suvs
Mercedes-Benz India launched its most luxurious SUV in India – the GLS 350 d – and commenced its local production.
A Sparkling Heritage
Chandra Surana is spearheading the growth of Bhuramal Rajmal Surana (johuree), a name with a centuries-old legacy in heritage-styled jewellery.
He Says She Says
His and hers. Both love setting out on a road trip, particularly in a luxurious set of wheels. He likes to drive, while she enjoys the comfort features and tech wizardry inside the car. The GLC is a perfect choice for the pune couple.