FINGER ON THE XPULSE

Hero has listened to customer feedback and transformed the Xpulse 200 — and we love it

- Janak Sorap

As humans, we’re always seeking something new and interesting experiences, but at the same time, we’re reluctant to accept the changes that come with those. When Hero had launched the Impulse back in 2011, for example, there weren’t many takers for its dual-purpose motorcycle. Even when the Impulse made complete sense given our road conditions, it belonged to a motorcycle segment that was alien to the Indian two-wheeler market. While the Impulse failed to make a proper mark in the market at that time, it did sow the seeds of awareness of a dual-purpose motorcycle and its capabilities.

In the coming years, when the market had evolved, Hero reentered the dual-purpose segment with the Xpulse 200. This time the bike managed to stick around, and is receiving a sizeable level of recognition. And that’s a good thing, because not only have riders begun exploring their options, Hero has also been taking feedback from its buyers and in response has updated the Xpulse to make it a better machine.