Rahil Ansari, head of Audi India, on his priorities as the new man in charge, the brand’s goal in India and its upcoming products
How big is the A3 for SUV-obsessed India?
It is very important for us. If you look at the past, in 2014, it won the global awards for compact sedan of the year. Now having launched the car in 2017, it is a special occasion for us in India. At the same time, Audi will start a new strategy “Audi Reloaded”. It will be to attract the younger audience, the so-called upgraders. We also have an entry-level SUV, the Q3, but an A3 is a very good alternative to that audience.
Could the upcoming Q2 be a game changer?
The Q2 we are currently evaluating whether it is the right thing to launch in the market or not. Our main focus is on the other models, the A3 and Q3 to be honest. We want to take them to next level. Obviously, we have many new products coming. As I told you, it’s the Audi Reloaded — Audi Reloaded also means 10 product launches this year.
Audi intends to double volumes to 20,000 by 2018. Realistic?
Diese Geschichte stammt aus der May 2017-Ausgabe von Overdrive.
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Diese Geschichte stammt aus der May 2017-Ausgabe von Overdrive.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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