Car Audio Is Far From Dead

Pioneer electronics reminds us to enjoy the music we love

- Sam Du

Back in the day, you didn’t have a “fully built” project car unless there was a pair of subwoofers in your trunk, tweeters hanging from your A-pillars, and enough amplifiers wired up to power a concert. Dig up old magazines and you’ll notice we used to highlight I.C.E. (in-car entertainment) upgrades with every feature car. Mobile electronics were a big deal back then, however, times have changed. Today, engine, chassis, wheel, and tire upgrades are still as popular as before, and we’ve seen the rise of widebody conversions and air suspension, but what happened to audio?!

The future might seem bleak for aftermarket audio companies, but there are still a massive number of cars out there with subpar systems; in fact, it’s where some manufacturers cut corners to save costs and weight. And unless you want to fork out thousands for an audio package from the dealer, you’re most likely sacrificing too much when it comes to your music. I know for myself, I spend at least two hours a day in traffic, so having quality beats is important to me.

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So while we might not be in an age when people are throwing their allowances at flip-up TV screens and custom sub enclosures anymore, it doesn’t mean you shouldn’t care about the tunes coming from your doors. And when it comes to upgrading, you want to make sure you’re still getting what’s best for your dollar. Pioneer Electronics has been a trusted brand in our scene for decades, and the company invited me on a private tour to show it’s still making high-quality and relevant parts that should be on every enthusiasts' radar.

PRIVATE PIONEER TOUR