Lounge Lizard

The bold DS Aero Sport lounge is the shape – and what a shape! – of ds cars to come. But can it come soon enough for the slow-selling french brand?

- James Taylor

3 other times DS got brave

NEVER AFRAID TO PUSH THE ENVELOPE, HERE ARE SOME STANDOUTS

One

DIVINE DS 2014

Reptile-scale roof, no rear window, embedded Swarovski crystals inside; elements of the Divine’s design live on in the DS 7 (though not those ones)

Two

DS E-TENSE 2016

E-Tense badge, since applied to electrified production DSs (and other concepts), arrived on this future-EV supercar-driven by-a-diamond-thief design study

Three

DS X E-TENSE 2019 Asymmetrical shape, Formula E powertrain, glass floor: this way-out design study for 2035 is DS design daydreaming at its unshackled best

GOOGLING YOURSELF is maybe one of the worst things you can do, according to actress Winona Ryder. “I did it once and someone had to talk me off a ledge,” she said at the time. If DS Automobiles should collectively feel the need to type its own name into the all-seeing search engine, it might empathise. In the ever telling ‘People also ask’ box on the results page, two of the most-searched queries include: ‘Who makes DS cars?’ and ‘Are Citroen and DS the same company?’