HOW GOOGLE STREET VIEW DRIVER NO. 6 REDIRECTED HIS CAREER PATH TO VR AND AR.
Andrew McGovern got his first taste of working in virtual reality in 2007 when he spent a summer driving around and capturing 360-degree footage in Toronto for Google’s Street View project.
Now, he works as vp of virtual reality and augmented reality productions at Digital Domain—the visual effects company founded by James Cameron—and helps create interactive projects and campaigns for studios, agencies and brands like Sunkist, UFC and Deutsche Telekom.
Diese Geschichte stammt aus der November 13, 2017-Ausgabe von ADWEEK.
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Diese Geschichte stammt aus der November 13, 2017-Ausgabe von ADWEEK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
