WEIGHT-LOSS BRANDS ARE USING MALE CELEBS TO TOUT LIFESTYLE CHANGES.
Diets: They’re not just for gals anymore! And by the way, it’s not a diet. It’s a lifestyle.
There are major changes afoot in the weight-loss industry, with many marketers focusing on health and wellness, rather than calories, scales, inches and tape measures.
And two powerful brands, Atkins and Weight Watchers, have recently taken the unusual, stereotype-busting step of hiring men as spokescelebs.
The preternaturally youthful Rob Lowe will spend 2018 as the face of the Atkins’ “Life Well Lived” campaign, and recording artist-producer DJ Khaled has become Weight Watchers’ first social media ambassador.
While marketing execs don’t expect the infamous before-and-after-style ads or fat shaming to disappear entirely, they say tactics have evolved to become more inclusive and realistic.
Diese Geschichte stammt aus der January 15, 2018-Ausgabe von ADWEEK.
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Diese Geschichte stammt aus der January 15, 2018-Ausgabe von ADWEEK.
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When it comes to leadership changes, 2016 will be remembered as a time of disruption.
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MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
