A POPULIST MESSAGE—AND TRUMP—HAS HELPED MAKE FBN NO. 1 IN TOTAL VIEWERS.
In 1996 Rupert Murdoch had an idea: he was going to launch a TV news network to take on CNN. Five years after it went on the air, Fox News was regularly beating CNN in the Nielsen ratings. And still does.
In 2007, when Murdoch decided to create a TV business network to take on CNBC, few thought that lightning could strike twice. The field was getting increasingly crowded. Digitally distributed content was the future. Besides, who needs another business TV channel?
Murdoch spent millions to build Fox Business Network, wooing big-name talent from competitors and securing cable distribution. “I was always telling Rupert ‘don’t do it, don’t do it,’” the late Roger Ailes told Adweek in 2015.
Diese Geschichte stammt aus der October 9, 2017-Ausgabe von ADWEEK.
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Diese Geschichte stammt aus der October 9, 2017-Ausgabe von ADWEEK.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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News Anchor Of The Year Megyn Kelly
From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.
The Big Bang
Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.
DROGA5
Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”
Ogily
When it comes to leadership changes, 2016 will be remembered as a time of disruption.
The Myth of White Space
'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'
Brand Phelps
Can the greatest olympian in history be as dominant out of the pool as he was in it?
Masters Of Their Domain
WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON
Winners' Playbook
BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN
Flipping The Disruption Script
THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.
MCCann
All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl.
