PIVOTING DURING CRISIS - SERENDIPITY GAVE BENGUET FARMERS A CHANCE TO SELL THEIR STRAWBERRIES IN THE METRO
Agriculture|July - August 2020
IN THE DICTIONARY, serendipity is defined as a development of events by chance that result in a happy or beneficial outcome.
PATRICIA BIANCA S. TACULAO
PIVOTING DURING CRISIS - SERENDIPITY GAVE BENGUET FARMERS A CHANCE TO SELL THEIR STRAWBERRIES IN THE METRO

Max Carasig and Eric Alvarado describe their meeting as serendipitous because this started a partnership, and friendship, between them that linked the strawberry farmers of Benguet to a market in Metro Manila.

THE STORY OF HOW THEY MET

Both Carasig and Alvarado were volunteers for Feed Philippines, a non-profit organization with a mission to feed and nourish every Filipino child. But due to the COVID19 pandemic and the Enhanced Community Quarantine (ECQ), the organization began holding food drives for frontliners as a way to show gratitude to the modern-day heroes.

While Alvarado supplied the drive with vegetables from his farmer community in La Trinidad, Benguet, Carasig was on the receiving end and made sure that these goods were donated to the non-profit organization.

“After spending some time talking to each other, we realized that we have the same goal for farmers: to provide them with their needs during this trying time,” Carasig said.

Prior to meeting Carasig, Alvarado’s neighbor asked if he would be able to sell 500 kilograms of strawberries in the metro. He managed to do so by sending the product via a provincial bus line before the ECQ was implemented throughout Luzon.

The next time around, he told this dilemma to Carasig, who decided to help out by shouldering the delivery fee for the strawberries.

They eventually realized that doing this once won’t be sustainable so they decided to establish a platform where customers from the metro can order from them.

Diese Geschichte stammt aus der July - August 2020-Ausgabe von Agriculture.

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Diese Geschichte stammt aus der July - August 2020-Ausgabe von Agriculture.

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