Branding Of Tea Is The Task Of Producers
BUSINESS ECONOMICS|April 16-30, 2019

The tea industry is passing through a crisis of oversupply. Even in the international tea market, supply outpaces demand. Small tea growers are coming up in a big way in India and producing tea at a lower cost as compared to big tea producers. Arun Kumar Ray, IPS, Deputy Chairman, Tea Board, spoke to BE’s Kishore Kumar Biswas.

Branding Of Tea Is The Task Of Producers

Q. What are the main problems faced by the Indian tea industry?

A. In India, tea production is high but consumption is not so high. There is a demand and supply mismatch. So for price stability, we are thinking of higher exports. But this is also not happening. Last year, 253 million kg were exported. This year (2018-19), it is almost the same.

Global tea production is also rising. Kenya, Rwanda, etc. are producing more amounts of tea. Tea is an old drink. But there are more drinks like coffee, coke, etc. which are substituting tea. Food and Agriculture Organization (FAO) also finds a slowdown of growth of demand for tea and the price is not rising due to oversupply in the world market.

Q. The tea producers, particularly the bigger ones in India, are displeased with the inadequate price recovery of their products. How can this be addressed?

Diese Geschichte stammt aus der April 16-30, 2019-Ausgabe von BUSINESS ECONOMICS.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der April 16-30, 2019-Ausgabe von BUSINESS ECONOMICS.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS ECONOMICSAlle anzeigen
Deposit shortage: challenges facing India's banking ecosystem
BUSINESS ECONOMICS

Deposit shortage: challenges facing India's banking ecosystem

In any macroeconomic framework, the household sector plays a critical role as a driver consumption, savings, and overall economic activity.

time-read
4 Minuten  |
November 01 - 30, 2024
India's future dreams in Semiconductors & AI
BUSINESS ECONOMICS

India's future dreams in Semiconductors & AI

A midst the gloom of the RG Kar affair or the Tirupati laddu scam or even the continued terrorist attacks in Jammu & Kashmir, even after the completion of the first general election in the state, we find hope and encouragement when the founder of Nvidia, Jensen Huang, in his recent visit to India says \"India will be a gigantic opportunity for us\".

time-read
2 Minuten  |
November 01 - 30, 2024
The Ramayana: Justice and Modern Man
BUSINESS ECONOMICS

The Ramayana: Justice and Modern Man

Consisting of Twenty-Four Thousand worthy Sanskrit verses, the Ramayana is one such epic, which provides a pathway to one committed to justice to establish himself as an ideal human being by following the exemplary life of its hero.

time-read
6 Minuten  |
November 01 - 30, 2024
Vallabhbhai Patel: A Sardar of Farmers, A Matchless Social Reformer and the Maker of United India
BUSINESS ECONOMICS

Vallabhbhai Patel: A Sardar of Farmers, A Matchless Social Reformer and the Maker of United India

Sardar Vallabhbhai Patel was instrumental in unifying the princely states to form the Union of India.

time-read
5 Minuten  |
November 01 - 30, 2024
Understanding Prosperity: NOBEL Prize awarded for groundbreaking research on institutions and economic development
BUSINESS ECONOMICS

Understanding Prosperity: NOBEL Prize awarded for groundbreaking research on institutions and economic development

The Royal Swedish Academy of Sciences has awarded the Memory of Alfred Nobel to three US-based economistsDaron Acemoglu, Simon Johnson, and James A. Robinson\"for their studies on how institutions are formed and affect prosperity.\"

time-read
2 Minuten  |
November 01 - 30, 2024
Sinking Resources: Groundwater crisis and sustainable solutions in Kolkata
BUSINESS ECONOMICS

Sinking Resources: Groundwater crisis and sustainable solutions in Kolkata

Kolkata's underground water crisis is becoming a serious issue, driven by rapid urbanization and the construction of high-rise buildings.

time-read
4 Minuten  |
November 01 - 30, 2024
Tourism Industry positively impacted by the festive season
BUSINESS ECONOMICS

Tourism Industry positively impacted by the festive season

Diwali transforms streets into a spectacle of festive lights, Diwali transforms streets into olis, and families gearing up for grand celebrations.

time-read
2 Minuten  |
November 01 - 30, 2024
RBI's Shift to a Neutral Stance: Signaling a New Phase in Monetary Policy
BUSINESS ECONOMICS

RBI's Shift to a Neutral Stance: Signaling a New Phase in Monetary Policy

For over a year, the Reserve Bank of India (RBI) has taken a firm stance against inflation, raising interest rates by 250 basis points between May 2022 and February 2023 in response to post-pandemic price pressures.

time-read
1 min  |
November 01 - 30, 2024
UK Budget
BUSINESS ECONOMICS

UK Budget

There _ he latest UK budget represents a departure from previous fiscal documents.

time-read
2 Minuten  |
November 01 - 30, 2024
Han Kang's Historic Nobel Prize Win
BUSINESS ECONOMICS

Han Kang's Historic Nobel Prize Win

The 2024 Nobel Prize in Literature has been awarded to T South Korean writer Han Kang, 53, known for her works including The Vegetarian, The White Book, Human Acts, and Greek Lessons.

time-read
2 Minuten  |
November 01 - 30, 2024