Bakery breads, a product, once synonymous with the European breakfast, set root in the Madras of yore during the heydayof the British and other Europeans who invaded, settled and did various kinds of businesses in the port city.
In recorded history, the last two decades of the 1800s was when some enterprising Indians chanced upon a business that would not just provide the much-in-need bread to the westernized settlers but, also gave them and their families their own ‘daily bread’, in other words, a livelihood.
The keen business acumen of those adventurous people who ventured into the bakery business, also ensured that they name their ventures with brands that the Europeans could easily identify with and would, therefore, patronize.
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