Clicking Sports Celebrities

Generally, BFSI industry’s marketing campaigns are promoted with a serious tone that is often boring, and sometimes depressing.

Life insurance companies’ advertising campaigns typically ride on the fear factor. To create more attractive communications, India’s BFSI sector is shifting its focus onto sports marketing and sponsorship, moving away from traditional events like festivals and social occasions. BFSI companies want to build their appeal with the new generation of customers.

Chess master Vishwanathan Anand is the face of the Fincare Small Finance Bank since 2017. His tenure with the company is for 2 years from December 2017 to December 2019. Pankaj Gulati shares his perspectives about the qualities of Vishwanathan Anand that integrates with Fincare Small Finance bank: “Talent, track record of being the best, tenacity and trust are the values which Vishwanathan Anand has that resonate with our bank. Brand Anand symbolizes the exact same personality that we believe will propel Fincare to be a champion institution. Game, power house and resilience are other two important qualities he has that reflects our brand value.”