Anand Natarajan, head of Strategy & Business Execution, Fullerton India Credit Company, speaks about how the company offers loan products with minimum formalities and maximum convenience.
N. Mohan: Which customer segments in particular are being targeted by Fullerton India to scale up its operations?
Anand Natarajan: Fullerton India Credit Company focuses primarily on providing finance to retail and micro/SME customers across rural, semi urban and urban India. Over the last 10 years of our operations in India, we have developed a comprehensive suite of solutions that serve our customers’ business, consumption and lifestyle needs, through a unique distribution network across 600 towns and over 51,000 villages.
As a financial solutions provider, we differentiate ourselves through
a. A broad product suite that provides solutions meeting financial needs across a diversified customer segment, geography and asset class
b. Deep understanding of the market and leveraging analytics insights and technology-led solutions that anticipate and exceed customer expectations
c. Continuous innovation and obsession on customer service
Fullerton India is making extensive use of data analytics. Can you explain how the company is deriving benefit?
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Diese Geschichte stammt aus der April 2017-Ausgabe von Banking Frontiers.
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