“Consumers Will Prefer Brands That Provide Efficient And Flexible Service Solutions”

The well-travelled, aware and conscious buyers will seek slightly more affordable and environment-friendly brands in the future

- Michelle Poonawalla

The growth of India’s luxury market is being driven by aspirational, young professionals who have more spending power than ever before. While India has always had a host of amazing homegrown brands, especially in jewellery, I think there is an increased awareness of international brands, thanks to social media platforms and influencers. Everyone can see what his or her icons are wearing, doing or buying and mimic that.

Individualisation

I think the luxury market is also becoming more individualised, a concept that will further enhance in the future. Brands such as Goyard are letting consumers customise products directly in their stores. Monogramming is big too. A unique story is what the consumers of tomorrow shall seek. He/ she would want to own something, which reflects his/her personality, tells an exciting tale and isn’t replicated ever.