The LiveWire One electric motorcycle has a slightly confusing heritage: It’s the first offering from the new LiveWire brand within Harley-Davidson Inc., a division that will soon be spun off and publicly traded via a special purchase acquisition company.
But Harley had an EV before, also called LiveWire, which it made from 2019 to 2020. (Recalls and high pricing rather damped its reception.) LiveWire the brand arrived last year with the debut of the $22,799 LiveWire One. A $1.77 billion deal to merge with a SPAC called AEA-Bridges Impact Corp. has been planned since at least 2020. A spokesperson said it will happen in “the first half of 2022.” (We’re still waiting.) When it does, Harley-Davidson will own 74%, according to the proposed ownership structure.
Marketplace ninjutsu didn’t concern me, though, as I sat at a stoplight recently near the Walt Disney Concert Hall in Los Angeles. I was more curious about the gentle pulse I could feel—sorry, there’s no delicate way to put this— between my legs.
This wasn’t the loud, rattling vibration you’d expect from Harley’s piston-pumping V-Twins beloved by the Hells Angels. It felt more like sitting on a slightly winded horse. Or wearing pants so tight you can feel your heartbeat in your hamstrings.
It could be my own adrenaline, I thought. I had just darted up a hill, then dropped underground in a street area called Lower Grand. Or was it the brakes? Maybe some sort of regenerative technology had them throbbing to gain energy.
Diese Geschichte stammt aus der June 20, 2022-Ausgabe von Bloomberg Businessweek US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der June 20, 2022-Ausgabe von Bloomberg Businessweek US.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Instagram's Founders Say It's Time for a New Social App
The rise of AI and the fall of Twitter could create opportunities for upstarts
Running in Circles
A subscription running shoe program aims to fight footwear waste
What I Learned Working at a Hawaiien Mega-Resort
Nine wild secrets from the staff at Turtle Bay, who have to manage everyone from haughty honeymooners to go-go-dancing golfers.
How Noma Will Blossom In Kyoto
The best restaurant in the world just began its second pop-up in Japan. Here's what's cooking
The Last-Mover Problem
A startup called Sennder is trying to bring an extremely tech-resistant industry into the age of apps
Tick Tock, TikTok
The US thinks the Chinese-owned social media app is a major national security risk. TikTok is running out of ways to avoid a ban
Cleaner Clothing Dye, Made From Bacteria
A UK company produces colors with less water than conventional methods and no toxic chemicals
Pumping Heat in Hamburg
The German port city plans to store hot water underground and bring it up to heat homes in the winter
Sustainability: Calamari's Climate Edge
Squid's ability to flourish in warmer waters makes it fitting for a diet for the changing environment
New Money, New Problems
In Naples, an influx of wealthy is displacing out-of-towners lower-income workers