Icy Hot
Bloomberg Businessweek|March 19, 2018

South America’s fastest-growing ice-cream brand was born in Serbia

Javiera Quiroga
Icy Hot

Moritz Fried has gone many extra miles for his ice cream. In 2013, five months after he opened Moritz Eis, the first premium, all- natural ice-cream shop in Belgrade, he stored six sample flavors in an insulated box filled with dry ice and carried it on his lap for a 16-hour train ride to Prague.

He was taking the samples to Douglas Tompkins, the conservationist and co-founder of North Face Inc. and Esprit. They’d been friends since 2006, when Fried met him in Transylvania with a group of organic agriculturists. Tompkins, a certified ice-cream fanatic, wanted to taste Fried’s creations.

The journey paid off. Tompkins loved the flavors, which ranged from vanilla, dark chocolate, and raspberry to orange-ginger, lemon-mint, and blackberry-lavender blends. The two agreed on a venture in which Fried would bring

the business to Chile, where Tompkins then lived. (He died in a 2015 kayaking accident.) It would be the first stage of an expansion into the Americas.

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