THE FALL OF THE BILLIONAIRE GUCCI MASTER

To millions of fans, Ramon Abbas was a self-made influencer synonymous with luxury. To the FBI, he was the man behind scams hoping to net hundreds of millions of dollars

- Evan Ratliff

FOR RAMON ABBAS, THE INSTAGRAM influencer popularly known as Ray Hushpuppi, @ hushpuppi, Hush, or the Billionaire Gucci Master, birthdays were always a time for reflection. Reflection and extravagance—but then, extravagance was Hushpuppi’s brand, a 365-days-a-year affair, a way of being. On Oct. 11, 2019, the day he turned 37, he was living in a penthouse apartment at the Palazzo Versace Dubai, with a private pool and hot tub on his lanai. A typical @hushpuppi post on Instagram, where he had more than 2 million followers, featured Abbas smiling in front of one of his Ferraris or Rolls-Royces, kicking back in his seat on a private jet, or exiting a designer store with a passel of rope- handled bags—#Hermes, #Fendi, #LouisVuitton. His look was always flawless: never the same outfit twice, #Gucci more often than not. You don’t become the Billionaire Gucci Master any other way.

Even back in 2019, there were questions about how much money Abbas really had and how exactly he’d acquired it. In Nigeria, where he was born, his Instagram presence had turned him into a celebrity adjacent to the biggest names in pop culture. He’d appeared on social media with pop idols Davido and WizKid and soccer players on English clubs like Chelsea and Man City. But Abbas’s wealth was the constant subject of rumors. In the flourishing ecosystem of Nigerian gossip blogs he was “a Nigerian big boy,” shorthand for an online fraudster, or “Yahoo Boy,” who’d struck it rich and showed it off. Abbas dismissed the talk as the jealousy of so many haters, disappointed with their own lives and determined to bring down a self-made man who’d left them all behind.