Style Sutra

Peek into the glamorous business of Archana and sumeet Bhobe, owners of snip salons & spas.

- Harshvardhan Bhatkuly

ARCHANA AND SUMEET Bhobe come from different business backgrounds. A qualified fashion designer, Archana had started an eponymous store which garnered a sizable client base over eight years of its operations. Sumeet, owned and operated a high voltage creative advertising agency, Sphinx – which was engaged in path-breaking design work for clients across the globe. The entrepreneurial bug bit several times and they dabbled in many ventures, including a very successful Oriental restaurant named ZEN. Of course, it took everyone by surprise that they threw this all away to pursue a business that has changed the rules of the luxury grooming and wellness industry in Goa with Snip.

“Both of us were fairly successful with our original businesses. Archana had firmly established her brand name in the affordable designer wear segment and I had an enviable list of blue chip clients that any advertising agency would kill for. When we started Snip, our businesses were still operational, but we realised that Snip was growing faster than we had ever expected. We had something red-hot and had to capitalise on its popularity and growth to realise its full potential. Apart from being lucrative, we liked the dynamism and the challenging nature of the business. Every day is a new day. There’s not a dull moment! So it was decided that we should quit when we are ahead and focus on nurturing and growing Snip. Archana took the plunge first and closed her store in 2004. I followed suit in 2006, when I wound up my agency and started working full time at Snip,” says Sumeet.