AYESHA ACCESSORIES - PROJECTS 300- 400% INCREASE IN SALES THROUGH E-COMMERCE
Business Of Fashion|July 2020
IMAGES Business of Fashion spoke exclusively to Jacqueline Kapur, Co-Founder and President, Ayesha Accessories to understand the company’s focus on e-commerce business and how they are preparing to attend to customers post the lockdown...
AYESHA ACCESSORIES - PROJECTS 300- 400% INCREASE IN SALES THROUGH E-COMMERCE

Jacqueline Kapur, Co-Founder and President, Ayesha Accessories.

Although shopping centres are finally reopening after a nationwide lockdown was announced on March 23, 2020, visiting malls is going to be a very different experience from now on keeping in mind new hygiene, sanitization, and social distancing norms. Despite this, fashion brands like Ayesha Accessories are quite elated at the development. The brand, which has a large chunk of its exclusive stores in malls across the country compared to high streets, is working to meet all the necessary SOPs issued by the Government while reopening its stores.

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