Innovation – both interactive and engaging – has changed the dynamics of retail. In times that are tough, in order to reshape the concept of traditional retail, product innovations are gaining attention, aiding experiential retail and consumer engagement. These innovations usually fall somewhere in between the real world and the virtual world.
One such revolution is the advent of Smart Apparel.
However, only a handful of retailers in India have been bold enough to adopt this dynamic solution to provide an enriching shopping experience to their consumers. Here is the list of retailers and the innovations they have introduced:
TURMS
Turms intelligent wear is not a small step, but a giant leap for apparel as it fuses fashion and fabric nanotechnology to make life easy and comfortable with smart clothing. Every piece of apparel from Turms is infused with nanotechnology that gives the clothing a host of great functional benefits that includes anti-viral, anti-stain, anti-odor, super-stretch as well as cooling and wicking, all without compromising on comfort or the style quotient.
The range includes t-shirts – Henley shirts, crewnecks, and polos made with the world’s finest cotton, Supima – formal-wear such as poplin shirts, linen shirts as also semi-formal and casual wear, bottom-wear such as jeans, chinos, joggers and shorts, athleisure wear, winter-wear and more – all of which are crafted from the finest fabric, feature the latest trends as well as timeless classics and created using nanotechnology to make the most stylish smart wearables around.
Diese Geschichte stammt aus der January 2021-Ausgabe von Business Of Fashion.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der January 2021-Ausgabe von Business Of Fashion.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Being Human launches 100th India store in Jaipur
Being Human, Bei the iconic a clothing line with philanthropic heart, has opened its 100th store in Jaipur.
Reliance Retail opens 73rd Avantra by Trends store in India
Reliance Retail's ethnicwear brand Avantra by Trends has opened its 73rd store in India in Hyderabad.
Cosset Clothing celebrates 3 years with Desk to Dusk collection
Cosset Clothing marks its third anniversary with the launch of the Spring-Summer 2024 collection, 'Desk to Dusk, a testament to its commitment to sustainable fashion.
Blackberrys launches TechPro collection 2024
Menswear brand Blackberrys Mensw Lhas introduced its groundbreaking TechPro Collection '24 across its stores nationwide.
The Kaftan Company launches men's lounge wear collection
The The Kaftan Company (TKC), renowned for its innovative loungewear, has launched its latest collection, the Twilight men's loungewear collection, marking a significant milestone as the first-ever range of kaftans designed exclusively for men.
MENSWEAR MARKET IN INDIA: Challenges & Opportunities for New-Age Brands in an Overcrowded Segment
There has been a significant change in the external environment in the last 15 years, which has directly led to changes in not only what a male consumer wears but also what he chooses to wear and how...
SUSTAINABLE FABRICS IN MEN'S FASHION: A CLOSER LOOK
Polyethylene terephthalate (PET) bottles, once destined for eternity in waste piles, have found a new purpose through recycling, emerging as recycled PET, or rPET...
UNI STYLE IMAGE: Championing Circular Fashion and Sustainability
Uni Style Image (USI), founded in 1990, is a global leader in sustainable designs. Renowned for its commitment to quality and environmental stewardship, USI stands among the top 10 polo T-shirt brands worldwide...
RAYMOND 'MADE TO MEASURE'
Bridging Bespoke Luxury with Ready-to-Wear Convenience
SNITCH From Fledgling D2C Brand to Pioneering Innovator in Fast Fashion
An in-depth analysis of Snitch's transformation from a nascent brand to a leading force in the young and innovative menswear segment in the Indian fast fashion domain...