JUST IMAGINE THIS. You land at the Denver International Airport in the US with barely 20 minutes to catch your connecting flight from a different terminal. So, you need to walk, take a train, and walk some more. Today, you have one option—run—with no idea if you will make it in time or end up missing your flight. But not in the augmented reality (AR) world of the future: as you step out of your aircraft, your smart lenses would scan the nearest gate number, search the airline database for the connecting flight’s gate number and, using the airport’s indoor maps, project directions on the lens itself and also display your estimated time of arrival basis your walking speed. If you have time, you could canter along. Glancing through the shops on the way would overlay the smart lenses with the in-store collections, which you could simply add to your cart and pay for with a voice command, and collect within minutes—all with the assistance of your smart lenses. Cool, right? This is a sample of what AR can power, not in the distant future, but barely within a decade from now. (And yeah, in case you’re wondering, if you’re really late, you still have to run!)
Pegged to be a promising technology over the past few years, AR uses technology to enhance reality with digital components. Think of it as a virtual layer added to the real world. And this layer, which is mostly visual with auditory or haptic, creates a composite view that can be used to convey additional information and create an immersive experience for the end user. It is, essentially, a real-time augmentation of the physical world.
REALITY CHECK Get the lowdown on the different kinds of ‘reality’
Diese Geschichte stammt aus der February 20, 2022-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 20, 2022-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
"Inaction is worse than mistakes"
What was the problem you were grappling with?
TEEING OFF WITH TITANS
BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME
AI FOOT FORWARD
THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.
Decolonising the Walls
ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.
CHOOSING THE CHAMPIONS
The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.
'INDIA IS AT AN EXTREMELY SWEET SPOT'
The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more
FROM CRISIS TO TRIUMPH
Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing
AT A CROSSROADS
BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.
EXPANSIVE VISION
Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach