CROUCHING TIGER
Business Today|June 12, 2022
THE UNASSUMING AMITABH CHAUDHRY HAS TAKEN ON AN AGGRESSIVE AVATAR, LEADING AXIS BANK TO HEIGHTS IT HAS NEVER REACHED BEFORE. A PEEK INTO HIS, AND THE BANK'S, REINCARNATION INTO A CHALLENGER OF INDIAN BANKING'S TOP GUNS
ANAND ADHIKARI
CROUCHING TIGER

Amitabh Chaudhry MD and CEO, Axis Bank

THE GAME PLAN

BRING all the bank's businesses and subsidiaries under one umbrella for cross-selling

FOCUS on high-rated corporates across large, medium and small enterprises

DEPLOY an asset-led strategy in semi-urban and rural markets

SEPARATE underwriting function in retail and wholesale from business function

INCULCATE a culture of conservatism across verticals, and bring in a new management team with outside talent

CARVE OUT separate verticals for mid-corporates and MNCs, Bharat banking and high-yield businesses

CREATE a separate vertical for sourcing and servicing depositors; focus on granularity and premiumization

FOCUS subsidiaries on attaining size and scale, and big jump in profitability

UPGRADE core technology big-time to prepare for a digital world

MOBILISE capital to strengthen the balance sheet

ACQUIRE to grow in select areas; Citi's consumer banking acquisition is a big feather in its cap

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