Digitising Agriculture
Business Today|January 15, 2017

RAN MAIDAN, President & CEO of Netafim, a global leader in smart irrigation solutions, asserts that farmers can now control their fields remotely from the palm of their hands using their mobile phones. Agriculture is getting more and more digital, and its future lies in leveraging real-time analytics and automated systems.

Digitising Agriculture

By 2050, the world’s population will near 10 billion people. Most of the addition will be in developing countries like India, where the improvement in quality of life is also driving an increase of per capita food consumption. As a result, to feed the world we will need to produce 50 per cent more food than we do today, while arable land and water resources are limited and scarce. At the same time, current practices in agriculture, which consume 70 per cent of the global water withdrawal (and 91 per cent in India), are mostly inefficient. An example is the still vastly used flood irrigation method, which wastes water and generates unoptimised yields. To address these challenges, the world will need to adopt smart technologies and learn how to better utilise its resources to grow more with less.

India is one of the most water-challenged countries in the world, with 16 per cent of the world’s population and access to only 4 per cent of the world’s water resources. With more than 90 per cent of the fresh water withdrawals going to agriculture, and following the erratic monsoon and farmer’s traditional use of inefficient flood irrigation – including for growing water-hungry crops like paddy, cotton and sugarcane – groundwater levels have fallen over the years. The water scarcity, decreasing cultivable land, and lower productivity are adding to the woes of the agricultural community in India, and emphasise the need for a change in the sector.

Drip irrigation is a technology that delivers to each plant the amount of water and fertilisers that it needs, when it needs and where it needs them. Thus, it enables farmers to double their yields while using only 50 per cent of the water required with traditional irrigation methods, and at the same time increases the efficiency of other farm inputs like fertilisers, pesticides, labour, etc.

Diese Geschichte stammt aus der January 15, 2017-Ausgabe von Business Today.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der January 15, 2017-Ausgabe von Business Today.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS BUSINESS TODAYAlle anzeigen
"Inaction is worse than mistakes"
Business Today India

"Inaction is worse than mistakes"

What was the problem you were grappling with?

time-read
1 min  |
January 05, 2025
TEEING OFF WITH TITANS
Business Today India

TEEING OFF WITH TITANS

BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME

time-read
2 Minuten  |
January 05, 2025
AI FOOT FORWARD
Business Today India

AI FOOT FORWARD

THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.

time-read
1 min  |
January 05, 2025
Decolonising the Walls
Business Today India

Decolonising the Walls

ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME

time-read
6 Minuten  |
January 05, 2025
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Business Today India

"I'm bringing Kotak under one narrative, one strategy, one umbrella”

Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.

time-read
9 Minuten  |
January 05, 2025
CHOOSING THE CHAMPIONS
Business Today India

CHOOSING THE CHAMPIONS

The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.

time-read
8 Minuten  |
January 05, 2025
'INDIA IS AT AN EXTREMELY SWEET SPOT'
Business Today India

'INDIA IS AT AN EXTREMELY SWEET SPOT'

The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more

time-read
6 Minuten  |
January 05, 2025
FROM CRISIS TO TRIUMPH
Business Today India

FROM CRISIS TO TRIUMPH

Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing

time-read
3 Minuten  |
January 05, 2025
AT A CROSSROADS
Business Today India

AT A CROSSROADS

BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.

time-read
5 Minuten  |
January 05, 2025
EXPANSIVE VISION
Business Today India

EXPANSIVE VISION

Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach

time-read
4 Minuten  |
January 05, 2025