Whiskey maker John Distilleries’ corporate headquarters in Bengaluru has one of the more gorgeous views of the city’s central business district. In the corner of a 10th floor room, which has a view of the metro line that cuts across MG Road and East Parade Church, Heemanshu Ashar, Head of Marketing, takes this writer through quick tasting of the company’s single malts.
There is “Paul John Brilliance”, “Paul John Edited” and “Paul John Bold”. Brilliance is an unpeated whiskey while Bold is peated. Edited falls somewhere in between.
“The world is divided between peats (smokier whiskeys) and unpeats. There are smoke heads who will only take peated whiskey. Edited, meanwhile, doesn’t overpower. We call it the ‘kiss of peat,’ ” Ashar, who has grown a salt and pepper horseshoe moustache, explains.
Peat is a dead mass of vegetation formed and compressed thousands of years back and is mostly available in places such as Scotland where winters are good. Like coal, it can be a source of heat. When damp barley is dried over peat fire, the grain takes on a smokey aroma. The resulting whiskey, thereby, is smokey as well. “Our house style is vanilla, a bit of citrus, nuts,” Ashar continues. “The unpeated whiskeys are aged in our underground cellars. They are not temperature-controlled. What you get is the tropical-ness of the environment.”
Diese Geschichte stammt aus der October 20, 2019-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 20, 2019-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
"Inaction is worse than mistakes"
What was the problem you were grappling with?
TEEING OFF WITH TITANS
BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME
AI FOOT FORWARD
THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.
Decolonising the Walls
ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.
CHOOSING THE CHAMPIONS
The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.
'INDIA IS AT AN EXTREMELY SWEET SPOT'
The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more
FROM CRISIS TO TRIUMPH
Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing
AT A CROSSROADS
BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.
EXPANSIVE VISION
Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach