“We wanted to take what is traditional and then reimagine it,” says Sameer Seth, Co-founder of Hunger Inc, the company behind Mumbai-based restaurants, The Bombay Canteen and O Pedro. Seth and fellow Cofounder Yash Bhanage set up Bombay Sweet Shop in March last year. “We imagined it as Willy Wonka’s mithai factory,” says Seth. So, the store has flooring with bees hovering around flowers with kaju katli-shaped petals, and spot-lit glass cases with mithai displayed. The mithai itself uses a lot of chocolate. Take, for example, the best-selling kaju marzipan which gives a chocolatey twist to the classic kaju katli. It sandwiches two layers of kaju katli with a thick layer of decadent chocolate ganache. Each square is then dipped in chocolate and then sprayed with a chocolate spray. A box of nine pieces costs ₹600.
Chef Girish Nayak, who is referred to as Chief Mithaiwala, loves to reinterpret traditional mithai in his own way. So, you have the lal peda but filled with dulce de leche caramel and chunks of peanut honeycomb, or the besan laddoo coated in sugar syrup and toasted hazelnuts.
Diese Geschichte stammt aus der October 17, 2021-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 17, 2021-Ausgabe von Business Today.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
"Inaction is worse than mistakes"
What was the problem you were grappling with?
TEEING OFF WITH TITANS
BUSINESS TODAY GOLF RESUMES ITS STORIED JOURNEY WITH THE 2024-25 SEASON OPENER IN DELHI-NCR. THERE ARE SIX MORE CITIES TO COME
AI FOOT FORWARD
THE WHO'S WHO OF THE AI WORLD GATHERED AT THE TAJ MAHAL PALACE IN MUMBAI TO DELIBERATE THE TRANSFORMATIVE IMPACT OF AI ON INNOVATION, INDUSTRIES, AND EVERYDAY LIFE.
Decolonising the Walls
ART START-UP MAAZI MERCHANT IS ON A MISSION TO BRING INDIA'S FORGOTTEN ART BACK HOME
"I'm bringing Kotak under one narrative, one strategy, one umbrella”
Ashok Vaswani is a global banker who spent most of his career overseas at institutions like Citi Group and Barclays, among others.
CHOOSING THE CHAMPIONS
The insights and methodology behind the BT-KPMG India's Best Banks and NBFCs Survey 2023-24.
'INDIA IS AT AN EXTREMELY SWEET SPOT'
The jury members of the BT-KPMG Survey of India's Best Banks and NBFCs discuss developments in the banking sector and more
FROM CRISIS TO TRIUMPH
Dinesh Kumar Khara stewarded SBI through multiple challenges during his tenure, while ensuring that profits tripled, productivity soared, and the bank consolidated its global standing
AT A CROSSROADS
BANKS ARE FACING CHALLENGES ON BOTH SIDES OF THE BALANCE SHEET-ASSETS AS WELL AS LIABILITIES-WHICH ARE PUTTING PRESSURE ON MARGINS.
EXPANSIVE VISION
Bajaj Finance, an outlier in terms of digitisation, faces stiff competition. But it continues to expand its reach