Seniority Provides Products Curated for Senior Citizens So That They Do Not Have to Depend on Anybody
Till a few years ago, retirement spelt the end of active life. It meant moving in with children, often compromising on desires, even health, and being dependant on others for recreation. But things are different today. With more spending power, increase in longevity and shift in mindsets, geriatrics are a fast-growing demographic segment for marketers. In 2011, of the total population of 121 crore, the number of those over 60 was 10.83 crore (8.95 per cent of the total). By 2020, of the expected population of 139 crore, the number of senior citizens will be 14.5 crore (10.5 per cent of the population). Over the next decade or so, the population of 60-plus people is expected to rise by 2.9 per cent every year, while the overall population will grow at 1.15 per cent.
Diese Geschichte stammt aus der November 05, 2017-Ausgabe von Business Today.
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Diese Geschichte stammt aus der November 05, 2017-Ausgabe von Business Today.
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