C.K. Venkataraman, 60, the new Managing Director of Titan Company — who cycles to office every day and is a regular marathoner — thinks that age is just a number. He loves to sing and has many a times unknowingly entertained his co-passengers on flights as he hummed (loud enough for others to hear) while listening to old Bollywood classics. Venkatraman’s friendly demeanor is probably something that is best suited for the ₹20,000-crore lifestyle major, which is trying hard to break out of its legacy image.
The company’s biggest challenge today is to resonate with the aspirational Indian millennial, who account for close to 65 per cent of the country’s population. Though Titan is the most loved and respected, it is not considered aspirational enough. A 25-year-old prospective bride may buy her wedding jewellery at a Tanishq store, but owning a Titan watch may not be part of her style statement. She would in all likelihood dismiss it as fuddy-duddy. The lifestyle major may be one of the favourites in the stock market by virtue of its impressive financial performance, but brand Titan definitely needs a makeover.
Diese Geschichte stammt aus der May 16, 2021-Ausgabe von Business Today.
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Diese Geschichte stammt aus der May 16, 2021-Ausgabe von Business Today.
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