THE WELLNESS JAUNT
Business Today|October 03, 2021
EARLIER THE NICHE OF FOREIGNERS, WELLNESS TOURISM IS GATHERING PACE AMONG INDIANS WHO ARE TURNING TO AYURVEDA, YOGA AND NATUROPATHY FOR HOLISTIC HEALTH.
SMITA TRIPATHI
THE WELLNESS JAUNT

A SHOT OF IMMUNITY

THE PANDEMIC HAS LED TO PEOPLE FOCUSSING ON HOW TO BUILD THEIR IMMUNITY. AND INDIANS ARE TAKING SHORT BREAKS TO DO JUST THAT.

1 Wellness retreats have seen an increase in domestic tourists since Covid-19 struck

2 While resorts that were frequented by foreign tourists were hit, they managed to somewhat recover thanks to the surge in domestic travellers

3 Some properties are operating at reduced capacity for safety reasons, and some have raised prices; yet, this hasn’t curbed the enthusiasm of domestic travellers

4 Prominent hotel chains have also jumped into the fray with luxury wellness packages at star properties

5 Going forward, the focus is likely to be equally on domestic tourists and foreign ones, after international travel resumes

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