A Look At The Indian Flower Industry

Buying flowers “off-the-rack” is an emerging trend that the Indian consumer is warming up to

- Riaan Jacob George

Since this issue is all about emerging trends in the lndian lifestyle, particularly in the hospitality segment, it would make sense to highlight another huge phenomenon in the market — flowers.

Before that, it is important to set some context — from a socio-cultural point of view, Indians have always been large consumers of flowers. In fact, flowers are an intrinsic and symbolic part of any celebration. However, in most cases, flowers in India have been limited to weddings and religious places like temples or churches. “A couple of years ago, the Indian consumer woke up to the idea of incorporating flowers beyond the context of temples and weddings. Luxury hotels, which were always using flowers, started getting more creative and experimental with flower décor. Event planners, both corporate and wedding, started laying emphasis on specialized flower décor. This has created a whole new market in the flower industry, which is growing exponentially with every season,” says Sunanda Braganza, owner of Mynx Design, high-end decor and event company, specializing in corporate events.