“WE ARE TRANSFORMING THE MEDIA ECOSYSTEM WITH BLOCKCHAIN”

Media innovations drive the economy, shape culture and define our world view. Media tech companies that show the promise of democratising entertainment and increase digital adoption are slated to grow the fastest, shares Vikram Tanna, COO, Mzaalo, in this conversation with BW Businessworld. Excerpts:

What is your take on the priority order that media tech startups in India take from an investor’s perspective?

It is a golden era for tech platforms with startup funding in the first half this year crossing the full year funding for last year. Media tech has become an imperative part of the India strategy with 1.5 billion digital screens promise. Post-pandemic, while we have seen a significant shift towards digital in media consumption and revenue, it will catapult over the next five years with new technologies and changes in consumer behaviour transforming the ecosystem; with the media tech startups of today becoming giants of tomorrow.

Among the media startups that have attracted investments, do you see any underlying characteristic? Is there a type of media startup that attracts more attention?

Media innovations drive the economy, shape culture and define our world view. Media tech companies that show the promise of democratising entertainment and increase digital adoption are slated to grow the most. The world of M&A is getting replaced by the world of P&A — partnerships and alliances — with the two becoming critical for success and scale up. The integration of content and commerce ecosystems holds a great growth opportunity.