Festival Inside A Festival

Over nine days, me Convention welcomed over 10,000 visitors from more than 100 countries in Austin’s Palm Park

The me Convention is a collaboration between SXSW and Mercedes-Benz, uniting an exciting mix of inspiration, interaction, music, art, and community. Following the success of the first ever me Convention in Frankfurt, Germany last autumn, the story continued at SXSW 2018 in Austin, Texas.Equipped with lounges, bars and a pop-up restaurant, the park offered a relaxed setting at SXSW, connecting arts and tech with unique temporary architecture. Activities ranged from live rooftop concerts on top of a tiny house and morning yoga classes to experiencing electric vehicles and mobility services.

From the early evenings into the first morning hours, the Mercedes-Benz Concept EQ drove through the streets of the city. People on Austin’s famous 6th Street were also wowed by another unusual appearance: an emission-free smart EQ fortwo rolling inside an inflated bubble. And music enthusiasts had a good time during the live concerts at the tiny house of smart. me Convention visitors at SXSW enjoyed curated interactive content on the Pool Stage at Palm Park. The speeches were accompanied by a variety of panels and yoga and well-being classes, among them various “Mystery Talks”, announced on short notice via social media.

ARTIFICIAL EMOTION