There exists a daily pitched battle between the traditional content companies, distributors and technology companies for control of the viewing experience; and this drives innovation in business models.
A powerful catalyst to these innovations, Noida headquartered Chrome Data Analytics and Media (Chrome DM) is a technology-driven market research firm with a pan-India on-ground presence. Being the distribution audit specialist in India, the company focuses on Distribution Monitoring, Distribution Analytics and Distribution Strategy. To let the figures talk, as of September 2017, the organization has a team of 650+ field staff, 150+ managerial staff and 450 telecallers speaking over 22 languages to gather data from 6100 towns. With rich and longstanding experience with on-the-ground broadcasting and cable businesses, Chrome DM has a recorded history of delivering one of the most intuitively accurate and perfectly tailor-made solutions for consumer brands.
Diese Geschichte stammt aus der February 2018-Ausgabe von CIO Review.
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Diese Geschichte stammt aus der February 2018-Ausgabe von CIO Review.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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