Powering Data-Driven Digital Transformation

Businesses today have more data at their disposal. Advanced algorithms are around for extracting meaningful insights from that data and turn that data into action. Data play a crucial role in digital transformation, and it’s not just the sheer volume of the data, it’s the data quality that makes all the difference. Amit Walia, President, Products and Strategic Ecosystems and Ansa Sekharan, EVP and Chief Customer Success Officer at Informatica walk us through some of the company offerings that are helping businesses to transform themselves and sustain in the increasingly digital and data-driven world. Excerpt:

- Soma Tah

How do you help customers on their digital journey?

Amit Walia: There are three kinds of transformation journey the customers are going through these days. First, they are looking at transforming the whole customer experience game. Second, they are looking at transforming their operating models. Third, they are coming up with innovative products and services. And as they are leveraging digital technologies to embark in their transformation journeys, we are also seeing the rise of a whole new gamut of data driven companies. Although enterprises used to have a large amount of data with them, but it is the companies like Google, Facebook, Amazon, and Uber who really showed them that if they could leverage all the data they have, they could become much smarter and that’s the area we are trying to help our customers manage their data from the mainframe to the IoT. We have partnered a broad ecosystem of partners and helping our customers to make sense of the complex datasets they are having, to simplify their digital transformation journeys.

But that often leads to data hoarding problems. How do you help enterprises in managing the right data?