Rethinking Digital Transformation

With the ongoing trade wars and economic uncertainty on the horizon, there’s no doubt in my mind that digital transformation will continue to be a hot topic. And, no matter the long-term macroeconomic trends, businesses are going to continue to focus on becoming more efficient, saving money, attracting and retaining customers; and doing more with less

- Don Schuerman

It’s that time of year again. When those of us entrenched in the world of digital transformation place our hands on the tech crystal ball and try to predict the top levers that will shape our future. But, how can we do that when digital transformation still means so many different things to different people? For some, it describes the latest IT project they’ve undertaken. For others, including myself, it means true company-wide transformation – rethinking how an organization does business – while creating efficiencies to minimize duplication of effort, streamlining workflows, and delivering the experiences customers are demanding.

With the ongoing trade wars and economic uncertainty on the horizon, there’s no doubt in my mind that digital transformation will continue to be a hot topic. And, no matter the long-term macroeconomic trends, businesses are going to continue to focus on becoming more efficient, saving money, attracting and retaining customers, and doing more with less.

As you gear up for 2020, here are some predictions I see on the horizon to consider – no matter what your DX definition might be: