Not Resting Solely on Water Purifiers and Air Purifiers, Kent Ro Is Now Diversifying Into Other Categories as Well and Plans to Introduce 3-4 Products Across Categories Every Year, Says Dr. Mahesh Gupta, Chairman of Kent Ro Systems Ltd.
How’s been the first half of the ongoing financial year? How would you compare the performance vis-à-vis last year? What kind of revenues are you looking at by the end of this fiscal?
For the year ended 2016-17, the company registered a turnover of Rs.800 crore up from Rs.680 crore recorded in the previous year – registering a CAGR of about 20 percent. For the next year we are targeting a turnover of Rs.1000 crore.
You have recently entered into the GCC market. What is prompting this expansion drive?
People in Dubai prefer drinking bottled water, due to taste and purity concerns of tap water. However, the consuming bottled water is not convenient, as women find it difficult to lift and install the bulky 20-litre cans on water vending machines. Moreover, it is costly to purchase bottled water as well. Here, our purifiers are compact and convenient and purify tap water to better than bottled water quality, at a very low cost. Besides being economical and convenient, purifying tap water at home using our system, is much safer as compared to bottled water, and is tasty also.
The brand’s wide range of household appliances will be available at LuLu Hypermarkets. The company has joined hands with UAE’s Sands International for the distribution of its products across the GCC. The move is a part of the company’s broader expansion plans into the Middle East and North Africa (Mena) in the next few years. Recent research indicates that the region`s demand for water purifiers is growing at more than 7 percent per annum and the market could reach nearly half a billion dollars by 2020. We have been steadily expanding into the international markets. Kent’s association with Sands International and LuLu Hypermarkets will kick-start a new business era for us in the GCC market.
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