JOHN BABY, CHIEF EXECUTIVE OFFICER, FUNSKOOL EXPLAINS THE APPROACH TOWARDS TOY MANUFACTURING
Manufacturing toys is not a child’s play. The most important part of it is understanding the role of toys in the children’s life. “Toys are not only made for childern’s entertainment but they also act as a developmental aid. Hence, toys have to be designed and manufactured thoughtfully,” says John Baby, Chief Executive Officer, Funskool (India) Ltd.
“Since its incepption in late 1980s, Funskool has been pioneering the concepts of quality and safety in toys and has been instrumental in raising the quality standards of toys in the Indian market,” he adds. Elaborating on the company’s history, Baby briefly says, “The company was incorprated as a joint venture between Hasbro Inc. and MRF Group. Today, it is solely owned by the latter group.” The joyful job of manufacturing toys is done in the company’s factories at Goa and Ranipet.” The factory in Goa sprawls over 88,000sq. mtr while the facility in Ranipet is spread across 71,000 sq mtr.
Manufacturing capabilities
Diese Geschichte stammt aus der October - November 2018-Ausgabe von ET Polymers.
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Diese Geschichte stammt aus der October - November 2018-Ausgabe von ET Polymers.
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