The pandemic caused people to reevaluate what’s meaningful to them, and for many, that meant leaving their corporate jobs and turning their passions into full-time careers. And in 2022, we’ll see even more people leave in droves to become business owners, freelancers and contractors, in the hopes of opening the door to more money, more freedom and more time. It’s reminiscent of historical periods where darkness preceded light, like how the plague of the Middle Ages paved the way for the Italian Renaissance, or how the 16th and 17th centuries saw the Scientific Revolution change the way we saw the world.
This phenomenon — what we like to call the Great Reimagining — is more than a trend: It’s an exciting new way of life for millions of Americans, and it’s created a hot talent market with fierce competition. Retaining and attracting employees is going to be a top priority for businesses going forward and will certainly be the biggest challenge that small-business owners face during the coming months. But small-business owners should look at the increased talent pool as an opportunity to take their business to the next level. As more and more people leave their boring corporate jobs, they will seek to either start their own business or look for work at places that help them feel more fulfilled. Small businesses can provide that.
1. CELEBRATE BALANCE AND ATTRACT THE BEST
Diese Geschichte stammt aus der Startups April 2022-Ausgabe von Entrepreneur magazine.
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Diese Geschichte stammt aus der Startups April 2022-Ausgabe von Entrepreneur magazine.
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