The next generation entrepreneurs of Indian enterprises have been coming out of their traditional territories to explore newer markets and opportunities. They believe in tapping the untapped markets, adopting cutting edge technologies and taking risks while growing horizontally and vertically. These qualities have scripted the success story for Kerala based India’s leading non-banking financial company (NBFC), Muthoot Finance.
The company, leading gold loan provider in the country, became a success story after M.George Muthoot, son of the founder Ninan Mathai Muthoot, built up the idea of gold loans in 1950s in Kerala when more and more Malayalees were leaving their homes for foreign shores. People needed cash, on the instant, to arrange for the visas and travel. This is when the Muthoot Group introduced gold loans that changed the course of the banking industry in India.
However, the company witnessed a complete transformation in terms of scale since M.G. George Muthoot, son of M.George Muthoot, joined the family business in 1978. Under his leadership, the company has come out of its traditional southern territories since 1979 to expand itself in the northern parts of the country. It has grown from a single product company to a multidimensional business group having 18 diversified business divisions including financial services, wealth management, money transfer, forex, securities, vehicle and asset finance, media, IT and healthcare among others.
Diese Geschichte stammt aus der July 2017-Ausgabe von Entrepreneur magazine.
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Diese Geschichte stammt aus der July 2017-Ausgabe von Entrepreneur magazine.
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